Hi, I'm Ben Rabicoff.

I design and build digital products, spanning product strategy, interaction design, and frontend development. My experience includes SaaS, e-commerce, and consumer technology, with a focus on creating clear, intuitive experiences that help businesses grow.

I co-founded Breely, a scheduling and business management platform for service businesses. Previously, I led design at Acuity Scheduling and Squarespace Scheduling, led design and frontend engineering across Kadenwood's consumer websites and e-commerce experiences, and worked in digital acquisition and conversion optimization at LifeLock.

I live in Bentonville with my wife, Lindsay, son Keegan, and pup Indy.

You can find me professionally on LinkedIn and GitHub.